Lluís Llongueras was a pioneer and innovator in the field of hairdressing, a field where he literally started from scratch. At the age of 13 she started sweeping in a hairdressing salon.
His passion for his profession led him to dare to cut the hair of his own aunt, who went down in history as his first client. From there, decades of career established him as a professional created from the ground up who would leave a mark before and after in the field.
In addition to being a hairdresser, Llongueras will be remembered as a passionate artist. Associated with personalities such as Dali, his creative passion was not limited to combs and scissors. Lluís was a genius sculptor, painter, writer, poet, photographer and musician.
He was the forerunner for hairdressing to rise to this status of art. Thanks to him, it is considered more than a practical exercise, it becomes a whole artistic discipline that allows itself to be influenced by other worlds such as music, painting or goldsmithing.
PERSONNEL
FREE
A path of his own, guided by his instinct and convinced of his ideas
A spirit that creates according to its own vision and does not seek to conform to the status quo.
BOLD
Love for the risk, the challenge and the uniqueness of his proposals
Challenging and risky, he challenges the established and seeks to bring innovation and art to the world, to hairdressing and to women. The madness of geniuses.
CURRIOUS
Fascinated by the possibilities of a constantly evolving world that helps his creativity
Llongueras pursues all the trends that allow him to feed his creativity and express his more artistic side.
GENEROUS
Willing to share all his good knowledge determined by experience
A genius who shares his knowledge, his style and his savoir-faire with professionals.
Lluis and
The Art
A multi-dimensional artist, he is part of the universe of Mediterranean artists alongside Salvador Dalí, Antoni Gaudí and Ferrán Adriá, always motivated to elevate the pleasure of others. Lluís Llongueras has been expressing his artistic tendencies from an early age through drawing, painting and photography.
Sculpture
An artist who works non-stop, searching for perfectly finished pieces that he alternates with experimental efforts. An enthusiastic and exceptional sculptor, able to overcome the greatest difficulties.
Lluis has used a variety of materials in his sculptures, from bronze and steel to resins and contemporary materials.
Painting
Lluís Llongueras, is a nuanced individual who seeks to express his inner beauty through his hands.
When he has a blank canvas, he expresses his emotions through colour and brushstrokes, bringing out his personal art. For him, creativity and the ability to convey emotions through art are fundamental.
Painting offers him an additional way to channel his creativity and explore various forms of artistic expression.
Photo
His photograph plays with the darkness of the fragments of a woman’s body touched by a light.
His forms speak of the future of aesthetics, the ambiguity of what is hidden and the obviousness of what accumulates. A sensual image that challenges the natural nature of the woman.
The visionary
Lluís Llongueras
"No one wants to be a slave to their hairstyle or hairdresser today"
LLUÍS AS
KOMMOTIS
Lluís had already settled in Paris, from where he spread the new fashion around the world. A city creator of all the mutations and the evolution of the New Commedia, of which it was one of the creators of the huge explosion caused by the arrival of the liberal society. The man and woman now know that they are free, unconstrained, both spiritually and physically. A historic moment for fashion, in which slovenly hippie fashions clashed with elegant French chic.
Lluís Llongueras
GINGER MIDI
THE LLONGUERAS METHOD
LLUÍS AND
THE WOMAN
Lluís Llongueras was one of the people who took it upon themselves to liberate women in Spain in the 1960s. As he told the media, “I unmoored Spain to free the woman”.
He was always ahead of the feminist movements and in the 1960s he was already fighting and defending equal wages between men and women in his salons. It shocked him to see different salaries.
Moreover, he always saw (and defended) woman as a being of individual beauty. She managed to promote a beauty with character, eliminating the corset that hairdressing had in those years, when women all had their hair styled the same way, following the aesthetics that were in fashion.
He advocated the opposite, an individual beauty. Lluís believed that each woman is unique, creating a haircut or style for each of them. It is hairdressing that adapts to the woman and not the other way round. An absolute revolution.
